Master Marketing Podcast Ep. 2 | F#@%ing CoronaVirus: Now What?

CryptoBiz University, Master Marketing, Podcast | 0 comments

Welcome to the CrytoBiz Master Marketing Series of info packed podcasts with bite sized marketing tips and growth hacks to help entrepreneurs and startup teams plan, launch and grow. In this episode, Blacknox Cofounder, Keith Alan shares some ideas to help businesses cope with the global coronavirus pandemic.

Whether you call is CoronaVirus, Covid-19 or a fucking nightmare, this global pandemic is impacting the world’s health and economies. While there is no doubt that we will get through this, and it’s safe to say that the world is going to be forever changed, most people have 2 immediate concerns:
1. How do I keep ourselves, our families and communities safe?
2. How do we keep our business afloat when we can’t go to work and the economy is crashing?


First things first. Stay calm and do whatever you need to do to keep your employees and your customers safe – that may hurt RN, but acting swiftly is important for you, them and your community. In the end they are going to appreciate you and your employee and customer relationships will emerge stronger.

If you are able to work remotely or keep operations running, sit down and figure out what processes you can streamline, automate and make work flows more efficient. There is going to be some trial and error here, but in the end if you can figure out how to run your business more efficiently that’s a good thing. It’s a necessity right now, but there is no reason you won’t be able to apply a lot of these things when things go back to normal. After all necessity is the mother of invention and your business is going to benefit from what you work out now.

Remember to take some time for yourself and your family. Don’t binge watch the news, take time ot bond with your family, go outside, exercise and do something for your mind, body and soul daily. It’s important

Now, let’s talk business. It’s time to get creative and innovative.
Certainly you can use this time to revisit your business strategy, marketing strategy and budgets, and making longer range plans will be valuable, but what can you do right now to keep revenue rolling.

For starters, think…What are your customer’s pain points, right now and how can you serve them, right now.

Also use this time to revisit business plans, marketing strategies and budgets. It’s also a great time to make enhancements to your website, have an app built and create or improve ways to connect with customers. If you don’t think more business is going to be conducted this way after this pandemic is over, you are going to be left behind to crumble and die. On that note, if your business doesn’t already have a digital footprint and you don’t have a website you can at least use to capture leads, or better yet, sales, you’ve completely missed the boat. Now is your chance to do all of the things you’ve been procrastinating for your business. Don’t waste it!

No question the next several months are going to be stressful. Take time for yourself and your family every day, and take time to think of ways to help your business emerge from this stronger than ever before.

Good luck.

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